Navigating Change & Building Trust

Case Study: Yulia Beck, Vice President, Corporate Treasurer, Adobe

Yulia’s story is a testament to the profound impact of structured leadership development amplified by one-on-one coaching and its lasting benefits to individuals and organizations.

Yulia joined Nir’s leadership program and was promoted to VP at Intel very soon after. Later, she was hired by Adobe as VP and Corporate Treasurer.

At a Glance

Challenges

  • Driving large teams through organizational change
  • Building trust in a new company

Benefits

  • Rapid relationship building
  • Enhanced adaptability during transitions
  • High-performance communication skills
“I reference things I've learned every day and continue to apply the tools and mindsets I developed”
Yulia Beck
VP, Corporate Treasurer, Adobe

Challenge of a New Leader

“When I first stepped into a [VP] leadership role, I was faced with the daunting tasks of driving large teams through change and building trust along the way,” Yulia recalls. The following transition to a new company was particularly challenging. “It’s a change for everybody… they don’t know you, they don’t trust you, they don’t know what to expect,” she explains.

The Role of Coaching

The leadership program came at a crucial time for Yulia. “From the very first class, I realized there are a lot of things I can apply in practice, which I can take with me and utilize, ” she says. The blend of group sessions and one-on-one coaching provided her with a comprehensive toolkit to navigate these challenges.

Key Developments + Insights

The coaching sessions were transformative for Yulia. She gained multiple perspectives on problem-solving and learned to clear her thoughts and set emotions aside. The program’s practical exercises helped her shift from an action-oriented approach to one emphasizing listening and reflecting. This change enabled her to make people part of the solution, fostering a vocal, innovative team that always has a point of view.

Significant Outcomes

The coaching’s results were profound. Yulia successfully transitioned into her new VP role at Intel and later at Adobe, establishing herself as a trusted leader. “I was able to build trust and establish myself as a leader, ” she states. Additionally, she developed a valuable network of peers from the training, whom she continues to rely on for support.

Lasting Impact

“The coaching had a lasting impact. I reference things I’ve learned every day and continue to apply the tools and mindsets I developed, ” Yulia emphasizes. The program accelerated her leadership growth in ways that continue to benefit her years later.